ISART & EXCELIA Business school

A partnership of excellence between two renowned schools

answer

to the needs of the creative industries

ISART and Excelia Business School combine their expertise to meet the needs of the creative industries for managers specialized in video game creation and business.

The sectoral needs study FRANCE 2030, Trainings and jobs”, published by the CNC, highlights the ” lack of available profiles ” of managers trained for these creative industries, with their very specific professions and uses.

That’s why ISART & Excelia Business School are offering a double-diploma combining strategy, creativity and innovation for future video game managers.

 

From the start of the 2025 academic year, students will have the opportunity to enroll in the specific curriculum leading to a double-diploma:

  • Excelia Business School’s Master Grande École
  • ISART Digital’s RNCP level 7 title “Manager of Creative Strategy/Video Game Producer”.

 

The curriculum integrates the teachings of both schools: Excelia Business School contributes its management expertise, while ISART delivers its specialization in the video game sector.

signature partenariat ISART Excelia

master

creative strategy for video games & other industries

 

The Master’s program in video game management/creative strategy is structured as follows:

  • The1st year (Master 1) is mainly dedicated to management modules taught by Excelia Business School, on its Paris campus. It also includes 175 hours of specialized courses in video games, taught by ISART Digital (Paris campus).
  • The 2d year (Master 2) of specialization will focus on practical application, and will take place entirely on the ISART Digital campuses. Students can choose one of the two following paths:

 

In French and alternating (2 days at school / 3 days on the job) on the Paris campus,

Full English track and full-time with an internship, on the Nice campus.

 
Direct admission to 2nd year is possible.
 
The Master’s degree in Creative Strategy Management opens up prospects in the video game industry, while meeting the needs of other sectors such as R&D, the environment, health, fashion, luxury goods, communications, etc., which value innovation and creativity.
 
 

vision

shared ambitions

karin houpillart

 

“This partnership marks a decisive step for the future of talent in the video game industry. By joining forces with Excelia Business School, we are offering students a unique training program, combining management and creativity. They will be able to respond to the needs of the sector while developing strategic and technical skills. We are proud to contribute to the training of future industry leaders, capable of shaping the future of video games with an innovative and responsible vision.”

Karin Houpillart, Managing Director, ISART Digital

Tamym Abdessemed

 

“Through this unprecedented partnership, our two schools aim to work together to train top-level talent in an environment with a strong scientific, technological, creative and playful component: the video game sector, which is emblematic of the evolution of content-based professions and has a significant economic, sociological, human and societal impact! What’s more, its dynamism and innovation are helping to inspire many other sectors, such as healthcare, security and even AI.

Tamym Abdessemed, Dean of Excelia Business School and Excelia Deputy Managing Director

ISART & Excelia Business School are already working on new projects, including applied research, on the theme of agility and digital creativity, with the organization of a Game Week.

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